DiscoverRedTech Podcasts[GOCS] Episode 1 - Content and Programming Innovation
[GOCS] Episode 1  - Content and Programming Innovation

[GOCS] Episode 1 - Content and Programming Innovation

Update: 2024-03-06
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Description

This episode delves into the evolving landscape of radio, featuring insights from Sharon Dastur, Jim Receveur, and Jeff Sattolano. The discussion covers traditional radio formats, audience data sources, and the impact of Nielsen ratings. It addresses challenges with current methodologies and explores innovations in music and spoken word programming. The panel also examines the role of artificial intelligence in radio, including its current uses and future possibilities. Topics include AI-driven listener engagement, new radio formats, integrating podcasts, artist revenue streams, and strategies for attracting Gen Z to radio. The episode concludes with campaigns for audience engagement and mental health awareness.

(0:00 ) Background on RedTech International and Guest Introductions
(2:06 ) Sponsor: RCS and Brandy
(2:31 ) Introduction of Moderator Gary Krantz and Guests
(3:14 ) Career Backgrounds of Sharon Dastur, Jim Receveur, and Jeff Sattolano
(7:59 ) Traditional Radio Formats and Their Relevance
(11:31 ) Audience Data Sources and Nielsen Ratings Impact
(23:23 ) Challenges with Nielsen's Methodology
(29:54 ) Innovations in Music and Spoken Word Programming
(31:58 ) Artificial Intelligence in Radio: Impact and Practical Applications
(36:05 ) AI in Radio: Current Uses and Future Possibilities
(42:41 ) Listener Engagement with AI-Driven Radio Stations
(44:16 ) The Rise of New Radio Formats and Integrating Podcasts with Radio
(51:08 ) AI in Music Production, Artist Promotion, and Radio Events
(53:07 ) Artist Revenue Streams and Enhancing Audience Lives Through Programming
(58:14 ) Campaigns and Strategies for Audience Engagement and Mental Health Awareness
(59:59 ) Attracting Gen Z to Radio: Strategies and Leveraging Social Media
(1:06:23 ) Closing Remarks and Upcoming Episodes Preview
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[GOCS] Episode 1  - Content and Programming Innovation

[GOCS] Episode 1 - Content and Programming Innovation

RedTech International